When the University of Illinois College of Veterinary Medicine opened a small animal vet clinic in Chicago, I provided the name development and all of the copy for the launch materials. Since it was a consumer-facing product, we gave it a consumer-focused brand, creating a fun and furry play on all of the frenetic energy that pets bring to the home.

Yup, WE went there.

We figured branded waste bags would be a great way to let the community know about the new clinic and provide a free public service. So I whipped up a few headlines for the client to review. While potty humor isn't normally my thing, I can't say that I didn't have fun.